Alexievici Couture is a fashion design studio in Bucharest specialised in wedding and evening couture gowns, elegant and refined, sewn in high quality fabrics. Since its startup in 2015, the dresses resemble the mark of a philosophy that reflects a biography.
Iuliana Alexievici views fashion products as a way to exceed the daily routine by the ones who make them and the ones who wear them. Seeing clothes just as objects is a primitive approach to what women and feminity truly mean. For Iuliana Alexievici, fashion design is a destiny to which one is guided step by step, for it is something one is born with as well as somehtine one can become. A fashion designer one becomes after the texture of a fabric become a metafore for oneself – thread upon thread, color, elements combined and measured.
Iuliana Alexievici thinks of fashion and art not just as a business, but first and foremost a tool to counsel the client, to help her believe in herself and the world, a path to self-discover of the creator and the client. Fashion and the design of fashion are pure psychology, and visiting a fashion design studio is similar to a psychoanalysis exercise.
Iuliana Alexievici learnt one truth: Odysseus is at work under the walls of Troy, Penelope is at the loom. Life is a battle for beauty.