SECUIANA SA is one of the biggest apparel manufacturers in Romania. The company has more than 40 years of experience in the West European market. The company is specialized in the production of TROUSERS (for men and women) but also produces shirts and T-Shirts. Secuiana can produce all kind of trousers – classic, sportswear, washed, etc. except denim jeans.
With a total of 540 employees, 460 in the production part and 80 at the commercial part it has a capacity of 2300-2500 pieces in a day. The registered capital is 501.000 EUR and the company’s yearly turnover is 6.415.000 EUR.
Our machines are Juki, Durkopp, Stroebel, Reece, Beisler sewing machines, Bullmer Cutter, Cutting Room Setec, the pressing machines are Brisay and Indupress. We have a Lectra System for cutting Documentation with internet connection for data transfer.
The main customers of the company:
• ALBERTO, CARL GROSS, GERRY WEBER (Germany)
• BRUNO SAINT HILAIRE (France)
• IC COMPANY (Denmark)
• SELGROS (Romania)
Subsidiaries
S’mode is a lady trousers manufacturer with a capacity of 1800 Lady trousers a day. The company has 450 employees. The company has german clients: VANILIA, HAUBER, MARK CAINE and GERRY WEBER.
Seconf is a lady and men’s trousers company with a capacity of 1200 trousers a day and 150 Employees. The main clients of the company are MEYER HOSEN and GERRY WEBER, both from Germany.
SECUIANA Trans has the main scope of activities national and international road transport of ready-made garments and general goods with 16 trucks. Secuiana Trans also supplies quality services in storage, textile and garment logistics and custom clearance.
At the moment Secuiana owns 23 stores and a factory Outlet, in major cities of Romania (Bucharest, Constanta, Timisoara, Oradea, Cluj-Napoca, Craiova, Braila, Targu Mures, Iasi, Suceava, Pitesti, Ploiesti, Drobeta Turnu-Severin, Focsani and Buzau). The stores are located in the galleries of supermarket chains and shopping malls.
History
The company was founded in 1968 as a state owned factory (CONFECTIA TARGU SECUIESC).
At the beginning the company produced a large scale of ready-mades (suits, skirts, trousers) but since 1975 it is specialized in the production of trousers.
Because of the excellent financial and economical results the company was included in the pilot privatization program of 30 selected Romanian companies in 1992. In March 1992 the company became a privately owned joint-stock company – SECUIANA S.A. the shareholders being the management and the employees.
The first step to develop its own brand was taken by Secuiana in 1995-1996 when the company produced the first collections for the internal market. These were mostly classic trousers sold in the factory outlet store and department stores and discounters in big cities of Romania.
In 2002 the company started to build up its own retail chain in the national market. Secuiana had the advantage that people already knew the name Secuiana. The company created Adam’s, the brand for its products dedicated to the national market and opened its first store in Constanta. The brand was promoted as Adam’s by Secuiana, so that customers can link the new brand with the company. The Adam’s outfit represents a successful business man that prefers to dress in a modern and elegant style.
At the beginning Secuiana stores were selling only trousers. Later there was a need to complete the product range with suits, shirts, ties, coats and accessories. These products were first sold with the brand names of the producers. Very soon Secuiana started to sell these other products also under the Adam’s brand.
All the Adam’s products are produced in Romania. The fabrics used by Secuiana have special finishing that offer special benefits for customers they are crease-resistant, release stain, easy care and water repellent, but breathable. Cotton trousers are forwashed in order to eliminate the risk of washing shrinkage, for sanitation and to create a very smooth, velvet touch.
Fabrics are purchased from Europe: Italy, Spain, France, Germany, Austria and Turkey. Auxiliaries are purchased from the Romanian branches of well known suppliers.
Trade policy for full products
• All products will be produced exclusively in Romania.
• Quality is our first priority.
• Customer orientation instead of producer orientation.
• Respect toward clients and maintaining the best price/quality ratio.
